Keep going, change course, or call it?
Enter one exact paid offer, the conditions under which you tested it, what people actually sacrificed, and the objection you heard more than once. You will get the verdict the evidence deserves, even when that verdict is Not Ready.
The decision rules, unsoftened: money outranks reputation, reputation outranks significant time, and empty interest never sneaks into the score.
Paid is money. Vouched is reputation. Invested time is significant time. Likes, waitlists, compliments, and follows are recorded as Just interest, and deliberately ignored by the verdict.
Direct asks, consistent conditions, decision-maker access, and the full buying cycle are checked first. Dirty evidence earns another round, not false confidence.
Push creates a 30-Day Focus Lock. Pivot isolates one variable. Kill creates a 48-Hour Lessons File. Not Ready creates a clean Validation Sprint.
PIVOT: change the paid offer.
There is real effort in the evidence, but not enough money or reputation to keep this exact version unchanged.
Change one variable: replace the open-ended project with a fixed outcome and boundary. Keep every other test condition stable for 20 qualified offers.
Put the evidence on the table.
Separate what prospects gave from what they merely said, then leave with the exact contract for what happens next.