What kind of business fits your life?
The same idea can become five very different lives: a storefront, a client practice, an online product, a slow-built asset, or a venture bet. Five quick questions show which one you are actually choosing, and what it costs you.
The five business models from The Launch System. A business model is a lifestyle decision disguised as a strategy choice.
Income timing, risk you can stomach, hours you want to work, where your customers live. No wrong answers, only honest ones.
Not just your best fit: your full profile across all five models, so you can see what you are trading away with each choice.
Concrete next steps for your model, including the warning label if you picked one that eats first-time founders.
You are building a Sailboat.
A sustainable business built at a controlled pace into a real, sellable asset. The balance point between lifestyle and equity: organic growth without the chaos of hypergrowth.
Five questions. Five very different lives.
The same idea can become a corner shop, a consultancy, a course, a company, or a rocket. Answer for the life you want, not the one that sounds impressive.