Find out if your business idea is actually good.
Describe your idea in plain words. Get back six honest scores, the one weakness most likely to sink it, and a stronger version of your idea. Free, in about two minutes.
Built on the idea-scoring framework from the book Ideas That Spread. Deliberately honest: most ideas do not get high scores.
How badly people want this, how different it is from what exists, how well it fits you, whether you can reach buyers, what it can earn, and whether it lasts. Each scored 1 to 10 with the reasoning spelled out, and you can adjust any score you disagree with.
Most ideas fail from one weak spot, not ten. The scorecard finds yours and tells you the specific move that fixes it.
Your idea, rewritten to aim at hotter demand and stand out harder. Yours to keep either way.
A strong idea held back by one weak link. People feel this problem badly and you are unusually well placed to solve it, but the market is crowded with lookalikes. Fix the differentiation and this becomes a test-it-now idea.
Describe it. We score it. You get the final say.
Three quick questions about the idea and what you bring. Your scorecard appears in about a minute, and you can adjust any score you disagree with.