Your 5-to-9 deserves a real verdict.
Evenings are too scarce to spend on the wrong idea. Get six honest scores, the weak spot named, and a sharper version of the idea before you commit another Saturday. Free, three minutes.
Built on the idea-scoring framework from the book Ideas That Spread. Deliberately honest: most ideas do not get high scores.
Log what prospects have actually done—from attention through money—so the report separates confident conclusions from unproven assumptions.
Six dimensions multiply, so one fragile link cannot hide behind a flattering average. Adjust a score and the whole verdict moves with it.
Leave with a sharper Minimum Sellable Product, outreach language, and clear pass, pivot, and kill thresholds.
Averages hide weak ideas. Multiplication does not.
Busy new parents need a simpler dinner routine.
That they will pay for a guided reset instead of reaching for meal kits.
Offer five return-to-work parents a paid, one-week Dinner Reset. Pass only if two place a deposit.
Keep the paycheck. Score the plan.
Describe the side business and what you bring. The scoring respects your constraint: this has to work in the margins of a working week.