Your license is not a business. Your niche is.
Most new agents run out of money before they find their lane. Score the niche you are betting on: the farm, the specialty, the lead strategy, while there is still time to sharpen it.
Built on the idea-scoring framework from the book Ideas That Spread. Deliberately honest: most ideas do not get high scores.
Log what prospects have actually done—from attention through money—so the report separates confident conclusions from unproven assumptions.
Six dimensions multiply, so one fragile link cannot hide behind a flattering average. Adjust a score and the whole verdict moves with it.
Leave with a sharper Minimum Sellable Product, outreach language, and clear pass, pivot, and kill thresholds.
Averages hide weak ideas. Multiplication does not.
Busy new parents need a simpler dinner routine.
That they will pay for a guided reset instead of reaching for meal kits.
Offer five return-to-work parents a paid, one-week Dinner Reset. Pass only if two place a deposit.
You passed the exam. Let's score the plan.
Describe the niche or farm you are building and how clients would find you. The scorecard rates the business, not the license.