Free · About 3 minutes

You paid for the certification. Will it pay you back?

Nurse coaching, aesthetics, IV hydration, legal nurse consulting: the certification taught the skill. This scores whether the business around it holds up: six honest numbers and the one fix that matters most. Free, three minutes.

Built on the idea-scoring framework from the book Ideas That Spread. Deliberately honest: most ideas do not get high scores.

01Evidence, not enthusiasm

Log what prospects have actually done—from attention through money—so the report separates confident conclusions from unproven assumptions.

02Your weak link, exposed

Six dimensions multiply, so one fragile link cannot hide behind a flattering average. Adjust a score and the whole verdict moves with it.

03A seven-day truth test

Leave with a sharper Minimum Sellable Product, outreach language, and clear pass, pivot, and kill thresholds.

What yours will look like
The verdict
Matrix grade
6.6 / 10
Evidence ledger
40% complete
Weak link
Differentiation

Averages hide weak ideas. Multiplication does not.

The belief

Busy new parents need a simpler dinner routine.

What the market must prove

That they will pay for a guided reset instead of reaching for meal kits.

The seven-day truth test
Minimum Sellable Product

Offer five return-to-work parents a paid, one-week Dinner Reset. Pass only if two place a deposit.

The Prioritization Matrix Field Report

The credential is real. Let's score the business.

Describe the service and who it is for. Two of the six dimensions score your clinical background directly.

About 3 minutes · Free · Evidence is separated from inference