Thirty years of expertise. One honest score.
Research says founders over 50 outperform. This says whether THIS idea deserves your next chapter: six honest scores, the biggest risk named, and a sharper version of the plan. Free, three minutes.
Built on the idea-scoring framework from the book Ideas That Spread. Deliberately honest: most ideas do not get high scores.
Log what prospects have actually done—from attention through money—so the report separates confident conclusions from unproven assumptions.
Six dimensions multiply, so one fragile link cannot hide behind a flattering average. Adjust a score and the whole verdict moves with it.
Leave with a sharper Minimum Sellable Product, outreach language, and clear pass, pivot, and kill thresholds.
Averages hide weak ideas. Multiplication does not.
Busy new parents need a simpler dinner routine.
That they will pay for a guided reset instead of reaching for meal kits.
Offer five return-to-work parents a paid, one-week Dinner Reset. Pass only if two place a deposit.
The experience is the asset. Let's score the idea.
Describe the business and the career behind it. Your network and track record count directly in two of the six scores.