An audience isn't a business. Yet.
Followers are attention, not income. Score the product or service you would build behind the audience, before the next algorithm change decides for you.
Built on the idea-scoring framework from the book Ideas That Spread. Deliberately honest: most ideas do not get high scores.
Log what prospects have actually done—from attention through money—so the report separates confident conclusions from unproven assumptions.
Six dimensions multiply, so one fragile link cannot hide behind a flattering average. Adjust a score and the whole verdict moves with it.
Leave with a sharper Minimum Sellable Product, outreach language, and clear pass, pivot, and kill thresholds.
Averages hide weak ideas. Multiplication does not.
Busy new parents need a simpler dinner routine.
That they will pay for a guided reset instead of reaching for meal kits.
Offer five return-to-work parents a paid, one-week Dinner Reset. Pass only if two place a deposit.
The audience is real. Let's score the business.
Describe what you would sell and to which slice of your audience. Reach is your strength; this checks everything else.